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BROADEN YOUR REACH. SUSTAIN YOUR MESSAGE.

Content Campaign Toolkits

Every time you dive into producing a video, be it live-action or animated, you're investing both time and resources.

How do you ensure you're getting "the most juice for the squeeze," maximizing every bit of content you pour into the project?

Introducing the power of content campaign toolkits! Keep reading to discover their potential to sustain your message.

Get a Content Toolkit Quote
THE SUPERCUT

It Starts with a Topic

When we build a content campaign toolkit, we start with a topic. Maybe it's "Portrait of a Learner," like this example, or wellness, or recruiting.
We'll start by aggregating all of your existing content, data, and messaging into one master communication we call "The Supercut."
This big video isn't meant to be published online. It's meant for captive audiences: community meetings, closed circuit displays, presentations.
But when we build the topic into "pillars," we begin to unlock a sustainable campaign.
BUILDING IN MODULES

Each Pillar Creates its own Complete Message

Because we constructed the master communication in modules, we can quickly create shorter, digestible content to deliver through your channels. These can anchor landing pages or go out over social on a content calendar. Most importantly, breaking down down the topics allows us to see which topics your audience is most interested in.
LEAVE NOTHING ON THE EDITING ROOM FLOOR

Now Let's Build a Campaign around the Topic

By taking all of the raw material we collected (maybe we even spent a day shooting together) and branding it with the same look and feel, we can create a content campaign toolkit.

We identify a batch of raw material we'll distill into branded content for you to publish across your channels over an extended period of time. Each batch would be chopped up into several Content Types, like these examples.

Student Spotlight Web
QUOTE-Mindset_Web
PHOTO-Essential-Life-Skills_Web
Student Question Web
CREATE A CONTENT FLYWHEEL

Turn Your Team into Content Creators

We can also create templates in this content toolkit for your team to continue to create branded content within your own timeline. We offer workshops to train your team to create, manage, and post content to your channels. We've also provided classroom lectures, career days, and other training to students interested in media production.

ICON Camera
Media Collection
We can quote you a flat, full day rate to come capture photos, video, and interviews with a national-award winning journalist to support your campaign.
ICON Pillar
Extra Pillars

When we price your toolkit, we'll quote you a reduced fee for each additional pillar you may want to script, narrate, and produce any time the same academic year.

ICON Template

Templates

We can even provide reusable templates for platforms your team may use to create your own content with the same look!

ICON Workshop
Workshops
We can train your team to create, manage, and publish your district's content, using the best practices to maximize your engagement.
Get a Content Toolkit Quote
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